Our Concept
Our approach involves seamlessly blending high-quality second-hand fabric blazers with creatively printed second-hand clothing to craft a unique narrative inspired by celebrities, places, songs, and all forms of art. By marrying sustainable fashion with storytelling, we aim to evoke similar emotions for individuals as they experience the joy of a new garment purchase. Our curated pieces not only offer a fresh and fashionable perspective but also carry a meaningful story that resonates with the wearer.
In choosing our garments, customers not only embrace the thrill of a new addition to their wardrobe but also actively contribute to the larger narrative of environmental conservation. Each purchase is a conscious decision to revalue and repurpose pre-loved textiles, reducing the environmental impact associated with traditional manufacturing processes.
Our mission goes beyond the transaction – it's about creating a connection between the wearer, the garment, and the broader context of cultural and artistic inspiration. In this way, we believe that fashion can be a medium for both personal expression and global responsibility, allowing individuals to be as happy with their choices as they are with a brand-new purchase, all while playing a part in saving our planet.
Our initiative was sparked by the recognition that thousands of high-quality Blazers and Printed Clothes crafted from premium fabrics are discarded due to minor imperfections like marks or small holes. Driven by a desire to make a positive impact, we embarked on a mission to contribute to environmental sustainability through clothing reuse. Choosing repurposed clothing over new garments not only results in a 70 times lower environmental impact but also plays a pivotal role in reducing emissions. On average, opting for reused clothing decreases emissions by 25%, saving 3kg of CO2 for each high or medium-quality garment that finds a new purpose
The incineration of garments, particularly those adorned with printed ink, poses a significant threat to air quality, leading to harmful pollution. The combustion process releases pollutants into the atmosphere, contributing to environmental degradation and potential health hazards. Addressing this issue is crucial for mitigating the adverse effects of textile disposal methods on our air quality and overall well-being
Reusing Textiles - Planet Aid
Promoting environmental sustainability by reusing second-hand Blazers and Printed Clothes
The environmental impact of clothing is a serious concern that should not be underestimated. The production, distribution, and disposal of clothing contribute significantly to ecological issues, including resource depletion, pollution, and waste. Acknowledging and addressing the real environmental consequences of the fashion industry is crucial for fostering sustainable practices and minimizing harm to our planet.
Reusing second-hand clothes can have several positive impacts on the environment
- Reduced Resource Consumption: The production of new clothing requires significant amounts of natural resources, including water, energy, and raw materials. By choosing to reuse second-hand clothes, you contribute to a reduction in the demand for these resources.
- Lower Carbon Footprint:The fashion industry is a major contributor to carbon emissions, from manufacturing processes to transportation. Reusing clothing reduces the need for new production, cutting down on the associated carbon emissions. This is particularly significant if the alternative is purchasing new clothes that require manufacturing and transportation.
- Less Textile Waste:The textile industry generates a substantial amount of waste, including discarded clothing. When you buy second-hand clothes, you help divert items from ending up in landfills or incinerators, reducing the overall amount of textile waste.
- Extended Product Lifecycle:Extending the life of clothing through reuse reduces the frequency with which garments are discarded. This, in turn, lessens the pressure on landfills and the environmental impact of waste management.
- Reduced Water Usage:The production of textiles, especially cotton, is water-intensive. By reusing existing clothing items, you contribute to lowering the demand for new fabric production, thus helping conserve water resources.
- Decreased Chemical Usage:Textile manufacturing involves the use of various chemicals, from dyes to finishing agents. When you choose second-hand clothes, you avoid contributing to the demand for the production of new textiles and the associated use of chemicals.
- Support for Sustainable Practices:Purchasing second-hand clothes encourages a circular economy and promotes sustainable consumption. It sends a message to the industry and consumers alike that there is value in extending the life of clothing rather than constantly pursuing new items.
IN NUMBERS:
Re-using clothes saves CO2
Each kg of clothes donated saves 4 kg of CO2!
Help save the Environment
By donating unused clothes you contribute to the good health of our planet. Production of new cotton as well as other textile fibers puts a strain on the environment:
To produce 1 lb. of clothes -that is 1 pair of trousers – requires on average:
- 10,000 lb. of water
- 0.5 lb. of fertilizers
- 0.4 oz. of pesticides
and results in emissions of:
- 6 lb. of greenhouse gases
- Reusing Clothes
- One of the crucial issues calculated in the study is to what degree used clothes replaces new clothes.
- By interviewing thrift store shoppers in Scandinavia and Eastern Europe, the study found that between 2/3 and 3/4 of the items would replace new ones.
So, nearly all customers in thrift stores who buy a set of used trousers, do this instead of buying new trousers.
If thrift store shoppers still bought the same amount of new clothes, there would be no environmental gains, but the study show clearly that used clothes replaces new., and thus saves on the global resources.
On average 1 lb. of clothes that is sold as second hand clothes save 5.9 lb. of CO2.
Recycling Clothes
The clothes that are recycled into wipers and fibers also contribute to a better environment. Energy and resources are saved when recycled fibers are used instead of having to produce new ones.
On average 1 lb. of clothes recycled into fibers save 1.7 lb. of CO2.
Environmental Benefits
Given the mix of how the clothes from a collection bin in the US are used the final result is that:
Environmental savings by giving clothes to a clothes bin:
1 lb. of clothes:
~ 3.6 lb. CO2
~ 6,000 lb. water
~ 0.3 lb. fertilizer
~ 0.2 oz. pesticides